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Dear Colleague:

Twenty-five years and celebrating!

For a quarter of a century, the MerComm Annual Report Competition — the ARC Awards — is the
most anticipated event of the year. The Awards are globally recognized, providing a
platform for the highest standards in the annual report industry.

As the world’s premier annual report competition, we pledge to you:

Openness. Nominators have the right to see their scores and comments from the judges. The top 30 percent win an ARC Award. It’s that simple and straightforward.  Accountability, ethical standards, and transparency are the hallmarks of the competition which have earned the annual report industry’s trust.

Independence. The ARC Awards is the only annual report competition in the world not tied to a magazine or trade association. The ARC Awards accept no advertising or sponsorships. As such, the judges are free from conflicts of interest. They can honestly evaluate your annual report without untoward pressure from any party who could hold vested interest in or otherwise influence the results. The judging process is designed to guarantee integrity and impartiality.

Fairness. Entrants from large and small agencies, companies and nonprofit groups have an equal chance at winning. Budgets are disregarded — ensuring balance. Awards are given for overall performance — in other words, how well the annual report tells the
company’s story this year.  Winning a prestigious ARC Award provides further proof that your creativity, hard work and talent adds extra value to how an annual report is perceived.

Enter your annual reports—and join the most important annual report competition in the world.

Wishing you honor, kudos and success!

		Cheers,
		Reni L. Witt President MerComm, Inc.

P.S. The deadline is May 05, 2011. We look forward to the possibility of presenting your illustrious winning annual report at the 25th anniversary ARC Gala in New York City and at the exhibitions around the world!