ASTRID Awards Press Releases - 17th ANNUAL AWARDS ANNOUNCED

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21^st ASTRID GRAND AWARD WINNERS ANNOUNCED

** HENKEL AG **

TAKES BEST OF SHOW

NEW YORK, NY – May 16, 2011 – Grand Award Winners in 15 design categories were announced today for the 21st Annual ASTRID Awards competition, honoring excellence and innovation in design. This year’s BEST OF SHOW was captured by Burda Creative Group (Munich, GERMANY), on behalf of their client HENKEL AG & Co. KGaA (Düsseldorf, GERMANY).

The special project titled We love hair is a luxurious book celebrating the 111th anniversary of Schwarzkopf, Henkel’s biggest brand. The over-sized coffee-table publication features star photographers who present their own exclusive interpretations of the world of hair. The book is distributed among stylists, fashion and beauty editors, and is available for purchase by the public in bookstores.

The judges praised the innovative approach as “fabulous” with beautiful displays of color, stunning photography, vibrant typography and exciting visuals. The work garnered perfect 10 scores from all the judges during the Preliminary Rounds and enthusiastic consensus during the Final Round.

In their respective categories, the 2011 Grand Winners were:

ADVERTISEMENTS	Ruth: Edelman Integrated Marketing I-GO CAR SHARING Mass Transit Campaign (USA)
ANNUAL REPORTS	EDICO Financial Press Services Limited CHINA TELECOM CORPORATION LIMITED Annual Report 2009 - “Change has come” (HONG KONG)
BROCHURES	Cheil Worldwide SAMSUNG ELECTRONICS you are: Samsung Profile 2010 (KOREA)
CALENDARS	EDICO Financial Press Services Limited Calendar 2011 “Your Choice, Our Pride” (HONG KONG)
CAMPAIGNS Management	U.S. Trust Bank of America Private Wealth 2010 U.S. Trust "What is Worth?" Brand Campaign (USA)
COVER DESIGN	Burda Creative Group GmbH Allianz Global Investors AG PROJECT M (GERMANY)
CUSTOM PUBLICATIONS	G+J Corporate Editors GmbH V & B Fliesen GmbH nuances (GERMANY)
EMPLOYEE PUBLICATIONS	gasundsterne GmbH SAP AG SAP World (GERMANY)
GRAPHIC DESIGN	Equity Financial Press Limited 2011 Calendar (HONG KONG)
MAGAZINES	Arnold. Inhalt und Form AG IBM (SCHWEIZ) AG Think! - Intelligenter arbeiten (SWITZERLAND)
PROMOTION	Studio 210, LLC MASTERCARD WORLDWIDE MasterCard/Rugby World Cup 2011 Sales Tool Kit (USA)
SELF-PROMOTION	The Hong Kong Heritage Project "Heritage Raiders - An Adventure Game Exploring Hong Kong's Past" (HONG KONG)
SPECIAL PROJECTS	Burda Creative Group GmbH HENKEL AG & CO. KG AA We love hair (GERMANY)
VIDEOS	Hong Kong Tourism Board 2010 Festive Hong Kong Video (HONG KONG)
WEBSITES	Hong Kong Tourism Board Hong Kong Halloween Treats Website & Scream Inception Campaign (HONG KONG)

“The ASTRID 2011 Awards received nearly five hundred entries from 14 countries,” stated Reni Witt, President of MerComm, Inc., which sponsors the competition. “Recognition from the esteemed judges of the ASTRID Awards is the ultimate accolade for international excellence in design. An ASTRID Award means that the winner delivers top quality work. Considering the high level of competition from companies and design agencies around the world, it’s a tremendous honor to be recognized by peers in the industry.”

Judging was carried out by leading designers, art directors, and graphic artists from Canada, Europe, Hong Kong, Korea, Mexico, South America and all across the United States.

MerComm's annual ASTRID Awards is the only awards program in the world that is truly independent. The ASTRID Awards accept no advertising, membership dues, or outside sponsorship, thereby guaranteeing fairness and impartial judging.

Winning an ASTRID Award is confirmation of quality bestowed by peers in the field, and recognized internationally by clients and management.

Founded in 1991, the ASTRID Awards is dedicated to its mission: to promote design as fundamental to communications, a business imperative, and a powerful tool for commercial success.

We are proud and honored to recognize the winners for their creative excellence.

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