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2007/08
INTERNATIONAL MERCURY AWARDS

MICROSOFT

WINS BEST OF SHOW

IN MERCURY AWARDS COMPETITION

NEW YORK, NY- March 14, 2008 - The 2007/08 winners in the 21st annual International MERCURY Awards Competition honoring excellence in professional communications were feted in a gala dinner celebration at THE RITZ-CARLTON BATTERY PARK in New York City.

The trophy for BEST OF SHOW was awarded to Maloney and Fox (New York, NY) on behalf of their client, MICROSOFT, for their Special Publicity Performance Event "The Human Billboard: Scaling New Heights for Maximum Product Launch Impact".

The Platinum Achievement Award was won by Taylor (New York, NY) for taking the greatest percentage of wins (91%) on behalf of their clients.

Network PR (Auckland, New Zealand) captured the Judges' Choice Award for their client CHILDFUND NEW ZEALAND.

Guests at this international ceremony hailed from all over the world, including representatives from Germany, Hong Kong, Italy, Korea, Puerto Rico, Spain, Switzerland, and across the United States.

Grand Award Winners
In their respective categories, the 2007/08 Grand Award winners were:

WRITING	thema publishing GmbH BLANCPAIN SA Lettres du Brassus (GERMANY)
DESIGN Annual Reports	Rahofer Werbeagentur PALFINGER AG Palfinger Annual Report 2006 (AUSTRIA)
DESIGN Books	HOFFMANN UND CAMPE Corporate Publishing BAYERISCHE MOTOREN WERKE AG, MINI BRAND MANAGEMENT MINI The Book (GERMANY)
DESIGN Small Formats	Credit Suisse Bulletin Bulletin Special Formula One (SWITZERLAND)
DESIGN Various Formats	Buck Consultants, an ACS Company "Buck to the Rescue" Holiday Survival Kit
ADVERTISING Single Ad	Curtis Group BEAUMONT HOSPITAL 7 A.M
ADVERTISING Campaigns	Young & Rubicam ACCENTURE We Know What it Takes to be a Tiger
ADVERTISING PSA's	National Crime Prevention Council Cyberbullying Prevention
ANNUAL REPORTS U.S.A.	Weber Shandwick THE MEADOWS FOUNDATION Inspiring Awe: Annual Report 2006
ANNUAL REPORTS International	Rahofer Werbeagentur LENZING AG Life with Lenzing (AUSTRIA)
ANNUAL REPORTS Hong Kong	The Design Associates Limited HONG KONG HOUSING SOCIETY Contributing with a Heart
BROCHURES	AOMM Creative Limited ASIA ONE COMMUNICATIONS GROUP Marketing Kit (CHINA)
CUSTOM PUBLICATIONS	Journal International - und Werbegesellschaft mbH GLASHÜTTER UHRENBETRIEB GMBH Momentum (GERMANY)
DVDS/VIDEOS	Cheil Worldwide CHEIL INDUSTRIES Materials (KOREA)
FEATURE ARTICLE WRITING	Penn State Alumni Association THE PENN STATER MAGAZINE "How Not to Play God
MAGAZINES	köckritzdörrich GmbH AUTOMOBILI LAMBORGHINI The Lamborghini Magazine (ITALY)
WEBSITES	Weber Shandwick SUSAN G. KOMEN FOR THE CURE 25Komen.org
PRO BONO CAMPAIGNS	Curtis Group CORNERSTONE SCHOOLS Changing Detroit one child at a time
PROMOTION	Burson-Marsteller MEXICO TOURISM BOARD Transforming Chichen-Itza from Virtual Wonder to World Wonder (MEXICO)
PUBLIC RELATIONS Foreign Language	Red Indians Publishing GmbH & Co. KG KOECKRITZDOERRICH GMBH Ramp Magazin (GERMANY)
PUBLICITY Print	Maloney & Fox MICROSOFT The Human Billboard: Scaling New Heights for Maximum Product Launch Impact
PUBLICITY Print & Video	Coyne Public Relations GOODYEAR TIRE & RUBBER CO. "Get There" World's Longest Shot Contest
SPECIAL EVENTS	PMK/HBH BIG APPLE ENTERTAINMENT PARTNERS LLC. and RIPLEY'S ENTERTAINMENT, INC. The Return of Ripley's Believe It or Not! to Times Square
CAMPAIGNS Non-Profit	Racepoint Group ONE LAPTOP PER CHILD Bridging the Digital Divide - A Dream Begins to Come True
CAMPAIGNS Corporate	Curtis Group BEAUMONT HOSPITAL Choosing a hospital...

Judging for the International MERCURY 2007/08 Awards represented the most illustrious, creative professionals in the public relations industry. Over forty distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging involving over 100 professionals from Australia, Canada, Europe, Hong Kong, Mexico, and the United States. Some of the elements considered in the judging process were: how effectively the material met the state objectives; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores. Grand Awards were selected from the top scoring gold winners in each category.

"To be selected by some of the world's best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of other fine agencies, corporations, and non-profit organizations eligible for the awards," said Witt.

The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world's only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.

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